He has been deeply involved in The Athletic every day since, overseeing a smooth integration into The Times, getting the business off to a strong start economically under our ownership, moving swiftly to get it into our all access bundle, and putting it on a path to manifest our very big ambitions in sports. Effective this week, David Perpich will shift to be fully focused on The Athletic as its Publisher.ĭavid is a time-tested executive who has played a pivotal role in virtually every aspect of our strategy over the last dozen years, from leading the work to shape and execute our first digital paywall, to driving our standalone product strategy, to helping architect the essential subscription strategy, to leading our effort to acquire The Athletic. To get there will require time, resources and the focus of an executive leader dedicated to its success. These changes are meant to accelerate that growth.Ī year after acquiring The Athletic, we’re even more confident in the opportunity it presents to become a global leader in sports journalism.

Our essential subscription strategy is working, and we have significant runway ahead for growth.

Today we are announcing a number of leadership and organizational shifts intended to put additional focus on key products and elements of our strategy, enhance collaboration between teams, and support our ambitious goals.

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